International Licensing May Be Best Bet for Companies Seeking Foreign Markets

The present international climate is not conducive to equity investments. US companies thinking of entering foreign markets should consider licensing as an alternative. International licensing includes a variety of contractual agreements whereby domestic firms make available intangible assets, such...

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Veröffentlicht in:	Marketing news 1982-11, Vol.16 (10), p.6
1. Verfasser:	Reddy, Allan C
Format:	Artikel
Sprache:	eng
Schlagworte:	Advantages Disadvantages International Licenses Licensing Marketing Markets Royalties Service introduction
Online-Zugang:	Volltext
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