Duracell CEO Charged Up About His Company

C. Robert Kidder, chief executive officer (CEO) and president of Duracell Inc., feels that he and his management team succeed because they closely align themselves with retail customers on all levels. In the mid-1980s, Kidder was named president of Duracell, which was then owned by Kraft. In 1988, K...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Marketing news 1991-11, Vol.25 (23), p.2
1. Verfasser:	Oliver, Joyce Anne
Format:	Artikel
Sprache:	eng
Schlagworte:	Batteries Case studies Cellular telephones Chief executive officers Consumers Corporate profits LBO Leveraged buyouts Market strategy Marketing Ownership changes
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!