Computer-Generated Data Sets Can Demonstrate Real Statistical Pitfalls, Misleading Conclusions

Most students take marketing research courses only after passing a course in statistics. During the statistics course, the student is exposed to such topics as probability theory, estimation, and elementary decision theory. The greatest concentration of effort seems to be on tests of significance or...

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Veröffentlicht in:	Marketing News 1980-12, Vol.14 (12), p.22
1. Verfasser:	Yalovsky, Morty
Format:	Artikel
Sprache:	eng
Schlagworte:	Computers Curricula Data Data analysis Decision theory Higher education Marketing Sets Statistical analysis Statistical methods Students
Online-Zugang:	Volltext
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