Defining targets in cyberspace is no easy task

When an advertiser's Web site is established, there is no additional cost per consumer reached and certainly no other costs linked to the frequency of visits. In such a universe, one might ask why one should bother using target marketing when the cost argument is close to zero. The answer is no...

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Veröffentlicht in:	Marketing news 1996-11, Vol.30 (24), p.8
1. Verfasser:	tin, David R
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Communication Consumers Market strategy Marketing Rentals Search engines Target markets Websites
Online-Zugang:	Volltext
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