Overall winner: Geoff CraigBeyond Dove
"The industry gets tired of a good story. I don't have Dove fatigue and, most importantly, consumers don't have Dove fatigue," he says, citing that in Canada Dove continues to grow. [Geoff Craig] wouldn't share specifics about recent year-end numbers, but offers: "We di...
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| Veröffentlicht in: | Strategy 2008-03, p.38 |
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| description | "The industry gets tired of a good story. I don't have Dove fatigue and, most importantly, consumers don't have Dove fatigue," he says, citing that in Canada Dove continues to grow. [Geoff Craig] wouldn't share specifics about recent year-end numbers, but offers: "We did grow share overall. Dove's was double digit." That he is. In a conversation peppered with words like "remarkable," "possibilities," "belief," "courage" and "conviction," as well as constant praise of his team and agencies, Craig seems ready to build on past success. "He's quite bold, and he's very brave," says [Carolyn Spriet]. "I think our U.S. counterparts would prefer we take a more conservative approach on things. He's not afraid to be different, because he's willing to take calculated risks. That's important and refreshing when you're the small guy up against the U.S." |
| format | Article |
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I don't have Dove fatigue and, most importantly, consumers don't have Dove fatigue," he says, citing that in Canada Dove continues to grow. [Geoff Craig] wouldn't share specifics about recent year-end numbers, but offers: "We did grow share overall. Dove's was double digit." That he is. In a conversation peppered with words like "remarkable," "possibilities," "belief," "courage" and "conviction," as well as constant praise of his team and agencies, Craig seems ready to build on past success. "He's quite bold, and he's very brave," says [Carolyn Spriet]. "I think our U.S. counterparts would prefer we take a more conservative approach on things. He's not afraid to be different, because he's willing to take calculated risks. 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| identifier | ISSN: 1187-4309 |
| ispartof | Strategy, 2008-03, p.38 |
| issn | 1187-4309 |
| language | eng |
| recordid | cdi_proquest_reports_214172328 |
| source | Alma/SFX Local Collection |
| subjects | Awards & honors Craig, Geoff Executives Health & beauty aids Market strategy Marketing Personal grooming Skin Success Year in review |
| title | Overall winner: Geoff CraigBeyond Dove |
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