The Search is On

Users cannot buy content if they cannot find it, so an increasing number of mobile operators and content providers are scrambling to offer search capabilities, as well as an array of tools to encourage users to explore more of the content at their fingertips. But a business model based on an allianc...

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Veröffentlicht in:	EContent 2007-01, Vol.30 (1), p.37
1. Verfasser:	Salz, Peggy Anne
Format:	Artikel
Sprache:	eng
Schlagworte:	Business models Directories Enterprise search Mobile content Partnering Search engines Service introduction User generated content Wireless communications
Online-Zugang:	Volltext
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