SAP's Growing SMB Footprint; The German business intelligence software vendor turns to integrators and resellers to expand its share of the small and midsize enterprise

First of all, SAP isn't selling ERP 6.0 per se, at least not to the SMB crowd. Management of the world's largest business software company is far too shrewd to make that pitch. Instead, SAP has buried ERP 6.0 under the covers of two offerings with names that no doubt resonate with business...

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Veröffentlicht in:Baseline 2007-11 (78)
1. Verfasser: McCartney, Laton
Format: Artikel
Sprache:eng
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Zusammenfassung:First of all, SAP isn't selling ERP 6.0 per se, at least not to the SMB crowd. Management of the world's largest business software company is far too shrewd to make that pitch. Instead, SAP has buried ERP 6.0 under the covers of two offerings with names that no doubt resonate with business owners more readily than ERP 6.0: SAP Business One (for small businesses) and SAP All-in-One (for midmarket companies).
ISSN:1541-3004