Discount merchandisers: "Know thy customer" by effectively using retail database

The retail industry, including mass retailers, continues to lag behind in applying modern database technology that would help get them up to speed with "customer thinking." So the time has come for mass retailers to commit themselves to database development and marketing in order to move a...

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Bibliographische Detailangaben

Veröffentlicht in:	Retail merchandiser 1997-05, Vol.37 (5), p.48
1. Verfasser:	Bowman, Stephen
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Advantages Advertising Customers Data base marketing Discount department stores Knowledge Marketing Mass merchandising Purchasing Retail stores Retailing industry
Online-Zugang:	Volltext
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