The Pepsi Challenge: DIY information gathering or paying for the professional
Reports results of a study, undertaken by Strathclyde Graduate Business School, to investigate what happens when managers carry out their own information seeking and to determine whether the trend towards end user searching of business information, by company managers, threatens the role of informat...
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| Veröffentlicht in: | Business information review 1998-09, Vol.15 (3), p.149-154 |
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| container_end_page | 154 |
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| container_title | Business information review |
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| creator | Bald, Nicola Reid, Christine D. |
| description | Reports results of a study, undertaken by Strathclyde Graduate Business School, to
investigate what happens when managers carry out their own information seeking and
to determine whether the trend towards end user searching of business information,
by company managers, threatens the role of information professionals. Companies in
Scotland’s engineering sector were selected for the study and the Business
School’s Business Information Service assumed the role of the information
professional. Conditions for comparing the two sets of research results were based
on a blind test challenge (similar to the Pepsi Challenge blind taste test). Three
companies generated three genuine business enquiries, which were answered
simultaneously by an information professional and by a manager in the company
itself. The results were evaluated, preferred answers selected and in-depth
interviews held with each company. Concludes that there are pros and cons for both
the DIY approach and the use of an information professional and it is only by
working together that best results are achieved. Information professionals must
strive to convince company managements that they have skills which can be assets to
modern companies. |
| doi_str_mv | 10.1177/0266382984236812 |
| format | Article |
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investigate what happens when managers carry out their own information seeking and
to determine whether the trend towards end user searching of business information,
by company managers, threatens the role of information professionals. Companies in
Scotland’s engineering sector were selected for the study and the Business
School’s Business Information Service assumed the role of the information
professional. Conditions for comparing the two sets of research results were based
on a blind test challenge (similar to the Pepsi Challenge blind taste test). Three
companies generated three genuine business enquiries, which were answered
simultaneously by an information professional and by a manager in the company
itself. The results were evaluated, preferred answers selected and in-depth
interviews held with each company. Concludes that there are pros and cons for both
the DIY approach and the use of an information professional and it is only by
working together that best results are achieved. Information professionals must
strive to convince company managements that they have skills which can be assets to
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investigate what happens when managers carry out their own information seeking and
to determine whether the trend towards end user searching of business information,
by company managers, threatens the role of information professionals. Companies in
Scotland’s engineering sector were selected for the study and the Business
School’s Business Information Service assumed the role of the information
professional. Conditions for comparing the two sets of research results were based
on a blind test challenge (similar to the Pepsi Challenge blind taste test). Three
companies generated three genuine business enquiries, which were answered
simultaneously by an information professional and by a manager in the company
itself. The results were evaluated, preferred answers selected and in-depth
interviews held with each company. Concludes that there are pros and cons for both
the DIY approach and the use of an information professional and it is only by
working together that best results are achieved. Information professionals must
strive to convince company managements that they have skills which can be assets to
modern companies.</description><subject>Business conditions</subject><subject>Business information</subject><subject>Business schools</subject><subject>Companies</subject><subject>End users</subject><subject>Exact sciences and technology</subject><subject>Information and communication sciences</subject><subject>Information processing and retrieval</subject><subject>Information professionals</subject><subject>Information retrieval. Man machine relationship</subject><subject>Information science. Documentation</subject><subject>Information services</subject><subject>Information work</subject><subject>Management</subject><subject>Managers</subject><subject>Research process. Evaluation</subject><subject>Roles</subject><subject>Sciences and techniques of general use</subject><subject>Scotland</subject><subject>Searching</subject><subject>Studies</subject><issn>0266-3821</issn><issn>1741-6450</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1998</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><recordid>eNqFkU1LAzEQhoMoWLR3jxHE22omnxtvUj9B0UM9eFrS7aRd2W7WZHvovzelgiCIc5lh3mfegRlCToBdABhzybjWouS2lFzoEvgeGYGRUGip2D4ZbeUi63BIxik1M8YASqakGJHn6RLpK_apoZOla1vsFnhFbx7fadP5EFduaEJHF25YYmy6BQ2R9m6zrbJKc5f2MXjMrqFz7TE58K5NOP7OR-Tt7nY6eSieXu4fJ9dPRc2tGQoppHDcWjHXco4S6tpzC1wop-cSLHqDxuIMa-1mUnlfllqYHAqscXPPxBE53fnm5Z9rTEMVsQ9xSBUHrkEaLjJz_otZNanGtnUdhnWqVN5vobT_g0ZKKaz6FxRSCSWEySDbgXUMKUX0VR-blYubCli1fVj1-2F55Ozb26XatT66rm7Sz5yyiokyY8UOS26B1UdYx3z19LftF8nQn5Y</recordid><startdate>199809</startdate><enddate>199809</enddate><creator>Bald, Nicola</creator><creator>Reid, Christine D.</creator><general>SAGE Publications</general><general>Sage</general><general>Bowker-Saur Ltd</general><scope>IQODW</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7TA</scope><scope>8FD</scope><scope>JG9</scope><scope>E3H</scope><scope>F2A</scope><scope>7TQ</scope><scope>DHY</scope><scope>DON</scope></search><sort><creationdate>199809</creationdate><title>The Pepsi Challenge: DIY information gathering or paying for the professional</title><author>Bald, Nicola ; Reid, Christine D.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c297t-4343a2993d64de41ccf291235a6d419ef7e79ebec6ab45ff886377775197adf03</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1998</creationdate><topic>Business conditions</topic><topic>Business information</topic><topic>Business schools</topic><topic>Companies</topic><topic>End users</topic><topic>Exact sciences and technology</topic><topic>Information and communication sciences</topic><topic>Information processing and retrieval</topic><topic>Information professionals</topic><topic>Information retrieval. Man machine relationship</topic><topic>Information science. Documentation</topic><topic>Information services</topic><topic>Information work</topic><topic>Management</topic><topic>Managers</topic><topic>Research process. Evaluation</topic><topic>Roles</topic><topic>Sciences and techniques of general use</topic><topic>Scotland</topic><topic>Searching</topic><topic>Studies</topic><toplevel>online_resources</toplevel><creatorcontrib>Bald, Nicola</creatorcontrib><creatorcontrib>Reid, Christine D.</creatorcontrib><collection>Pascal-Francis</collection><collection>CrossRef</collection><collection>Materials Business File</collection><collection>Technology Research Database</collection><collection>Materials Research Database</collection><collection>Library & Information Sciences Abstracts (LISA)</collection><collection>Library & Information Science Abstracts (LISA)</collection><collection>PAIS Index</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><jtitle>Business information review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Bald, Nicola</au><au>Reid, Christine D.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Pepsi Challenge: DIY information gathering or paying for the professional</atitle><jtitle>Business information review</jtitle><date>1998-09</date><risdate>1998</risdate><volume>15</volume><issue>3</issue><spage>149</spage><epage>154</epage><pages>149-154</pages><issn>0266-3821</issn><eissn>1741-6450</eissn><coden>BIREEY</coden><abstract>Reports results of a study, undertaken by Strathclyde Graduate Business School, to
investigate what happens when managers carry out their own information seeking and
to determine whether the trend towards end user searching of business information,
by company managers, threatens the role of information professionals. Companies in
Scotland’s engineering sector were selected for the study and the Business
School’s Business Information Service assumed the role of the information
professional. Conditions for comparing the two sets of research results were based
on a blind test challenge (similar to the Pepsi Challenge blind taste test). Three
companies generated three genuine business enquiries, which were answered
simultaneously by an information professional and by a manager in the company
itself. The results were evaluated, preferred answers selected and in-depth
interviews held with each company. Concludes that there are pros and cons for both
the DIY approach and the use of an information professional and it is only by
working together that best results are achieved. Information professionals must
strive to convince company managements that they have skills which can be assets to
modern companies.</abstract><cop>Thousand Oaks, CA</cop><pub>SAGE Publications</pub><doi>10.1177/0266382984236812</doi><tpages>6</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0266-3821 |
| ispartof | Business information review, 1998-09, Vol.15 (3), p.149-154 |
| issn | 0266-3821 1741-6450 |
| language | eng |
| recordid | cdi_proquest_reports_212614723 |
| source | PAIS Index; SAGE Complete |
| subjects | Business conditions Business information Business schools Companies End users Exact sciences and technology Information and communication sciences Information processing and retrieval Information professionals Information retrieval. Man machine relationship Information science. Documentation Information services Information work Management Managers Research process. Evaluation Roles Sciences and techniques of general use Scotland Searching Studies |
| title | The Pepsi Challenge: DIY information gathering or paying for the professional |
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