WANTED: BETTER MATH

BBM Canada, the leading provider of broadcast measurement and consumer behaviour datato broadcasters and advertisers, will soon be conducting atrial around non-linear measurement that will seek to provide coveted data, including demographics for video on demand (VOD) viewing. "The agencies are...

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Veröffentlicht in:	Marketing 2013-07, Vol.118 (7), p.21-25
1. Verfasser:	Androich, Alicia
Format:	Artikel
Sprache:	eng
Schlagworte:	Audiences Consumers Demographics
Online-Zugang:	Volltext
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