ATM surcharging: Finding the optimal price point
To find the optimal automated teller machine (ATM) price point for surcharging, first consider your objectives. Are you mainly seeking to maximize revenue? Or is member satisfaction and convenience your main focus? Then identify other factors affecting your surcharge strategy, such as: 1. competitor...
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| Veröffentlicht in: | Credit Union Executive Journal 2000-09, Vol.40 (5), p.6 |
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| creator | Hayes, Tony Wang, June |
| description | To find the optimal automated teller machine (ATM) price point for surcharging, first consider your objectives. Are you mainly seeking to maximize revenue? Or is member satisfaction and convenience your main focus? Then identify other factors affecting your surcharge strategy, such as: 1. competitor's surcharges, 2. availability of alternative payments, 3. brand strategy, and 4. consumers other sources of cash. |
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Are you mainly seeking to maximize revenue? Or is member satisfaction and convenience your main focus? Then identify other factors affecting your surcharge strategy, such as: 1. competitor's surcharges, 2. availability of alternative payments, 3. brand strategy, and 4. consumers other sources of cash.</abstract><cop>Madison</cop><pub>Credit Union National Association, Inc</pub></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1098-0113 |
| ispartof | Credit Union Executive Journal, 2000-09, Vol.40 (5), p.6 |
| issn | 1098-0113 |
| language | eng |
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| source | Business Source Complete |
| subjects | ATM Automated teller machine networks Automated teller machines Bank service charges Banking industry Brand image Competition Credit unions Elasticity of demand Fees & charges Financial institutions Guidelines Point of sale Price elasticity Statistical data Surcharges |
| title | ATM surcharging: Finding the optimal price point |
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