GLOBAL BRANDING: ACHIEVING BALANCE

Companies around the world are looking toward both established and emerging markets as fair game, aiming to build strong brands on shelves from Latin America to the European Union to China and Southeast Asia. As these companies increasingly think globally, their instinct is often to go to market wit...

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Bibliographische Detailangaben

Veröffentlicht in:	BrandPackaging 2008-10, Vol.12 (8), p.6
1. Verfasser:	Gordon, Stacey King
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand identification Communication Consumer goods Consumers Emerging markets International markets Localization Multiculturalism & pluralism Packaging Regions Trends
Online-Zugang:	Volltext
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