Turn the Oscars from boring twaddle to a marketing tool
The Oscars suck. They suck for host ABC, for whom they should be a television event to rival the Super Bowl. The network treated the news that 36 million people tuned in for this year's show as a success story. But the numbers are poor in the context of the show's own high watermark -- the...
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| Veröffentlicht in: | Advertising Age 2009-03, Vol.80 (8), p.11 |
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| description | The Oscars suck. They suck for host ABC, for whom they should be a television event to rival the Super Bowl. The network treated the news that 36 million people tuned in for this year's show as a success story. But the numbers are poor in the context of the show's own high watermark -- the 55 million who watched the "Titanic" Oscars of 1998. They also suck for those advertisers who look to the few remaining truly mass-media events for reach and overnight selling power. Most surprisingly, the Oscars suck for movie marketers. Fixing the problem starts with the product. |
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| fulltext | fulltext |
| identifier | ISSN: 0001-8899 |
| ispartof | Advertising Age, 2009-03, Vol.80 (8), p.11 |
| issn | 0001-8899 1557-7414 |
| language | eng |
| recordid | cdi_proquest_reports_208383240 |
| source | EBSCOhost Business Source Complete |
| subjects | Academy awards Audiences Marketing Motion pictures Television networks Television programs |
| title | Turn the Oscars from boring twaddle to a marketing tool |
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