Media plans by the numbers

General Motors Corp. is one of the largest magazine advertisers. Its media-planning process incorporates virtually all meaningful research and data elements, including qualitative and quantitative data from both syndicated research and circulation audits. Audited circulation data to determine magazi...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Advertising Age 2003-08, Vol.74 (31), p.17
1. Verfasser:	Browner, Michael
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising media Audiences Audits Automobile industry Decision making Media planning & buying Print advertising
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!