Branding a hard sell for banks

Branding a hard sell for banks

Citigroup and American Express Co. are the only financial services firms that made a list of the world's 60 best known brands, based on consumer research done mid-1999 by Interbrand Corp. That was followed early in 2000 by the e-Branding Index, the first ranking of Internet company brands. The...

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Veröffentlicht in:Bank Technology News 2000-05, Vol.13 (5), p.1
1. Verfasser: Sullivan, Orla O
Format: Artikel
Sprache:eng
Schlagworte:
Brand identification
Consumer behavior
Electronic banking
Home banking
Manycompanies
Ratings & rankings
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Zusammenfassung:Citigroup and American Express Co. are the only financial services firms that made a list of the world's 60 best known brands, based on consumer research done mid-1999 by Interbrand Corp. That was followed early in 2000 by the e-Branding Index, the first ranking of Internet company brands. The 30-company index from Corporate Branding LLC includes only 4 that have anything to do with finance, one of which is a bank. Those rated were E*Trade Inc., Priceline.com, Ameritrade, and Wingspan.com.
ISSN:1060-3506