Innovation: The Growth Accelerator
With organic growth and customer satisfaction stagnating, banks need innovation to perform better in the market, according to consultants at McKinsey & Co. The authors say more can be done by using customer insights and external idea networks; dedicated innovation funding; and facilitating a cul...
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| Veröffentlicht in: | Banking Strategies 2008-05, Vol.84 (3), p.36 |
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| container_title | Banking Strategies |
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| creator | Taraporevala, Zubin Capozzi, Marla M |
| description | With organic growth and customer satisfaction stagnating, banks need innovation to perform better in the market, according to consultants at McKinsey & Co. The authors say more can be done by using customer insights and external idea networks; dedicated innovation funding; and facilitating a culture for innovation. They recommend learning lessons from global innovation champions about breaking industry- and company-specific orthodoxies, utilizing senior leadership to move the process forward and building new ideas on a foundation of consumer insights. [PUBLICATION ABSTRACT] |
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| fulltext | fulltext |
| identifier | ISSN: 1091-6385 |
| ispartof | Banking Strategies, 2008-05, Vol.84 (3), p.36 |
| issn | 1091-6385 |
| language | eng |
| recordid | cdi_proquest_reports_204167345 |
| source | EZB-FREE-00999 freely available EZB journals; Alma/SFX Local Collection |
| subjects | Bank marketing Innovations Market strategy Retail banking |
| title | Innovation: The Growth Accelerator |
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