Screaming to Be Heard

When Comcast, Sony and Lionsgate launch their new horror film network on Halloween, they will use so-called "FEARnet ambassadors" to infiltrate the online horror community and post messages in chat rooms, forums and instant message programs. That is just one of the many marketing tactics t...

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Veröffentlicht in:	TelevisionWeek 2006-10, Vol.25 (41), p.37
1. Verfasser:	Whitney, Daisy
Format:	Artikel
Sprache:	eng
Schlagworte:	Broadband Cellular telephones Initiatives Market strategy Service introduction Video on demand Viral marketing
Online-Zugang:	Volltext
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