How to make a memory hook: a mix-and-match guide to the key ingredients

The key word in "memory hook" is "memory." If it is going to work the way you want it to, to pop into the prospect's mind whenever the need for your product or service arises, it has to be easy to remember. The best way to make it memorable is to make it vivid and short. A g...

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Veröffentlicht in:	The American Salesman 2003-03, Vol.48 (3), p.22
1. Verfasser:	Misner, Ivan R
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Air conditioning Company marketing practices Guidelines Humor Marketing Memory Methods Sales personnel Sales prospecting Salespeople Senses Social criticism & satire
Online-Zugang:	Volltext
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