How to make a memory hook: a mix-and-match guide to the key ingredients

The key word in "memory hook" is "memory." If it is going to work the way you want it to, to pop into the prospect's mind whenever the need for your product or service arises, it has to be easy to remember. The best way to make it memorable is to make it vivid and short. A good memory hook often appeals to the basic senses: sight, hearing, taste, smell and touch. Another "sense" often invoked in the best memory hooks may be the most important of all: the sense of humor. Making people laugh is one of the fastest ways of breaking down the barriers between strangers and of winning the prospect's good will. Many memory hooks work because they take a familiar saying and rephrase it, usually with humor.