Be Smart, Be Simple

Today's world is cluttered with messages. In this environment, the author urges simplicity. Powerful brands cut through perceptional noise with a memorably iconic and minimalist approach to colors and symbols. Case studies amplify the principles he advocates, and a three-step process outlines s...

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Bibliographische Detailangaben

Veröffentlicht in:	Design Management Review 2006-04, Vol.17 (2), p.19-24
1. Verfasser:	Wallace, Rob
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand identification Brand image Consumer behavior Consumers Design Guidelines Market strategy Noise Perceptions Simplification User interface
Online-Zugang:	Volltext
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