Design in Business: Views from the Nucleus and the Periphery

Design in Business: Views from the Nucleus and the Periphery

Within corporations, design can serve a variety of objectives. Turkka Keinonen distinguishes six possibilities-design for vision, design for competence, design for expectations, design for control, design for meaning, and design for presence. Importantly, design's impact can be significant irre...

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Veröffentlicht in:Design Management Review 2008-07, Vol.19 (3), p.30-36
1. Verfasser: Keinonen, Turkka
Format: Artikel
Sprache:eng
Schlagworte:
Collaboration
Communication
Decision making
Design
Designers
Industrial design
Product development
Product lines
Roles
Sporting goods
Steel products
Studies
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Beschreibung
Zusammenfassung:Within corporations, design can serve a variety of objectives. Turkka Keinonen distinguishes six possibilities-design for vision, design for competence, design for expectations, design for control, design for meaning, and design for presence. Importantly, design's impact can be significant irrespective of whether it is a high-profile core activity or simply a resource used occasionally for special tasks. [PUBLICATION ABSTRACT]
ISSN:1557-0614
1948-7169
DOI:10.1111/j.1948-7169.2008.tb00126.x