Developing Products with a Holistic Process

Developing Products with a Holistic Process

In an "asymmetric" approach to project management, all disciplines-including research, design, engineering, marketing, manufacturing, and regulatory-are at the table from day one. Aidan Petrie explains the advantages and challenges inherent in this concurrent methodology. He also articulat...

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Veröffentlicht in:Design Management Review 2008-07, Vol.19 (3), p.68-73
1. Verfasser: Petrie, Aidan
Format: Artikel
Sprache:eng
Schlagworte:
Design
Engineering
Engineers
Enterprise risk management
Manufacturing
Marketing
Product development
Project management
Skills
Stakeholders
Studies
Teams
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Beschreibung
Zusammenfassung:In an "asymmetric" approach to project management, all disciplines-including research, design, engineering, marketing, manufacturing, and regulatory-are at the table from day one. Aidan Petrie explains the advantages and challenges inherent in this concurrent methodology. He also articulates the leadership skills and open communications required to make it actually work. [PUBLICATION ABSTRACT]
ISSN:1557-0614
1948-7169
DOI:10.1111/j.1948-7169.2008.tb00131.x