Delivering Success Through Design: Reinventing the Batting Helmet

The author's client, Wilson Sporting Goods, approached his design firm to bring new creativity and insights to the youth batting helmet. The Wilson team defined style as the single most important element for entrance into the market. They theorized that design would be the most compelling facto...

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Veröffentlicht in:	Design Management Review 2007, Vol.18 (1), p.22-27
1. Verfasser:	Franchino, Dave
Format:	Artikel
Sprache:	eng
Schlagworte:	Baseball Case studies Children & youth Collaboration Consumers Creativity Design Designers Helmets Industrial design Injuries Innovations Manufacturing Parents & parenting Product design Product differentiation Product lines Softball Sporting goods Traditions Trends User experience
Online-Zugang:	Volltext
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