Delivering Success Through Design: Reinventing the Batting Helmet
The author's client, Wilson Sporting Goods, approached his design firm to bring new creativity and insights to the youth batting helmet. The Wilson team defined style as the single most important element for entrance into the market. They theorized that design would be the most compelling facto...
Gespeichert in:
| Veröffentlicht in: | Design Management Review 2007, Vol.18 (1), p.22-27 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 27 |
|---|---|
| container_issue | 1 |
| container_start_page | 22 |
| container_title | Design Management Review |
| container_volume | 18 |
| creator | Franchino, Dave |
| description | The author's client, Wilson Sporting Goods, approached his design firm to bring new creativity and insights to the youth batting helmet. The Wilson team defined style as the single most important element for entrance into the market. They theorized that design would be the most compelling factor for helmet sales. If it did not look cool, kids wouldn't want it. It was time for the humble helmet to get a dramatic facelift. By identifying design as a key differentiating business strategy, Wilson Sporting Goods committed itself and Design Concepts to infuse innovative thinking into every aspect of the helmet. With several design challenges, but few corporate constraints, Wilson utilized the full power of design. The success of the youth batting helmet underscores the importance of design as a critical, differentiating business strategy. Wilson Sporting Goods' ability to embrace this important factor and combine it with consumer trend forecasting led to true market leadership. |
| doi_str_mv | 10.1111/j.1948-7169.2007.tb00068.x |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_reports_202962804</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>1372087181</sourcerecordid><originalsourceid>FETCH-LOGICAL-c1328-483b50c44be626864609901abfbb3f40d030fe425ebc3259b0ac9d585bffaabe3</originalsourceid><addsrcrecordid>eNqVkE1PwkAQhjdGExH9D9V76-xHl10OJggoJiYmiF433TKFktLibkH497ZCvDuXeZN53jk8hNxRiGgz96uIaqHCHpU6YgC9qLYAIFW0PyOdv9N5k-O4F4Kk4pJceb8CYIor3iGDERb5Dl1eLoL3bZqi98Fs6artYhmM0OeLsh9MMS93WNYtUy8xeEzq3zzBYo31NbnIksLjzWl3ycfTeDachK9vzy_DwWuYUs5UKBS3MaRCWJRMKikkaA00sZm1PBMwBw4ZChajTTmLtYUk1fNYxTbLksQi75Lb49-Nq7626GvjcFO52hsGTEumQDRM_8ikrvLeYWY2Ll8n7mAomFaYWZnWimmtmFaYOQkz-6b8cCx_5wUe_tE0o-n4Uyr-A_ggcrk</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>202962804</pqid></control><display><type>article</type><title>Delivering Success Through Design: Reinventing the Batting Helmet</title><source>Business Source Complete</source><source>Wiley Online Library All Journals</source><creator>Franchino, Dave</creator><creatorcontrib>Franchino, Dave</creatorcontrib><description>The author's client, Wilson Sporting Goods, approached his design firm to bring new creativity and insights to the youth batting helmet. The Wilson team defined style as the single most important element for entrance into the market. They theorized that design would be the most compelling factor for helmet sales. If it did not look cool, kids wouldn't want it. It was time for the humble helmet to get a dramatic facelift. By identifying design as a key differentiating business strategy, Wilson Sporting Goods committed itself and Design Concepts to infuse innovative thinking into every aspect of the helmet. With several design challenges, but few corporate constraints, Wilson utilized the full power of design. The success of the youth batting helmet underscores the importance of design as a critical, differentiating business strategy. Wilson Sporting Goods' ability to embrace this important factor and combine it with consumer trend forecasting led to true market leadership.</description><identifier>ISSN: 1557-0614</identifier><identifier>EISSN: 1948-7169</identifier><identifier>DOI: 10.1111/j.1948-7169.2007.tb00068.x</identifier><language>eng</language><publisher>Oxford, UK: Blackwell Publishing Ltd</publisher><subject>Baseball ; Case studies ; Children & youth ; Collaboration ; Consumers ; Creativity ; Design ; Designers ; Helmets ; Industrial design ; Injuries ; Innovations ; Manufacturing ; Parents & parenting ; Product design ; Product differentiation ; Product lines ; Softball ; Sporting goods ; Traditions ; Trends ; User experience</subject><ispartof>Design Management Review, 2007, Vol.18 (1), p.22-27</ispartof><rights>2007 Design Management Institute</rights><rights>Copyright Design Management Institute Winter 2007</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c1328-483b50c44be626864609901abfbb3f40d030fe425ebc3259b0ac9d585bffaabe3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1111%2Fj.1948-7169.2007.tb00068.x$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1111%2Fj.1948-7169.2007.tb00068.x$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>312,314,780,784,791,1416,27923,27924,45573,45574</link.rule.ids></links><search><creatorcontrib>Franchino, Dave</creatorcontrib><title>Delivering Success Through Design: Reinventing the Batting Helmet</title><title>Design Management Review</title><description>The author's client, Wilson Sporting Goods, approached his design firm to bring new creativity and insights to the youth batting helmet. The Wilson team defined style as the single most important element for entrance into the market. They theorized that design would be the most compelling factor for helmet sales. If it did not look cool, kids wouldn't want it. It was time for the humble helmet to get a dramatic facelift. By identifying design as a key differentiating business strategy, Wilson Sporting Goods committed itself and Design Concepts to infuse innovative thinking into every aspect of the helmet. With several design challenges, but few corporate constraints, Wilson utilized the full power of design. The success of the youth batting helmet underscores the importance of design as a critical, differentiating business strategy. Wilson Sporting Goods' ability to embrace this important factor and combine it with consumer trend forecasting led to true market leadership.</description><subject>Baseball</subject><subject>Case studies</subject><subject>Children & youth</subject><subject>Collaboration</subject><subject>Consumers</subject><subject>Creativity</subject><subject>Design</subject><subject>Designers</subject><subject>Helmets</subject><subject>Industrial design</subject><subject>Injuries</subject><subject>Innovations</subject><subject>Manufacturing</subject><subject>Parents & parenting</subject><subject>Product design</subject><subject>Product differentiation</subject><subject>Product lines</subject><subject>Softball</subject><subject>Sporting goods</subject><subject>Traditions</subject><subject>Trends</subject><subject>User experience</subject><issn>1557-0614</issn><issn>1948-7169</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2007</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AVQMV</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>K50</sourceid><sourceid>M1D</sourceid><recordid>eNqVkE1PwkAQhjdGExH9D9V76-xHl10OJggoJiYmiF433TKFktLibkH497ZCvDuXeZN53jk8hNxRiGgz96uIaqHCHpU6YgC9qLYAIFW0PyOdv9N5k-O4F4Kk4pJceb8CYIor3iGDERb5Dl1eLoL3bZqi98Fs6artYhmM0OeLsh9MMS93WNYtUy8xeEzq3zzBYo31NbnIksLjzWl3ycfTeDachK9vzy_DwWuYUs5UKBS3MaRCWJRMKikkaA00sZm1PBMwBw4ZChajTTmLtYUk1fNYxTbLksQi75Lb49-Nq7626GvjcFO52hsGTEumQDRM_8ikrvLeYWY2Ll8n7mAomFaYWZnWimmtmFaYOQkz-6b8cCx_5wUe_tE0o-n4Uyr-A_ggcrk</recordid><startdate>2007</startdate><enddate>2007</enddate><creator>Franchino, Dave</creator><general>Blackwell Publishing Ltd</general><general>John Wiley & Sons, Inc</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>4T-</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8AO</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AVQMV</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>F29</scope><scope>FRNLG</scope><scope>F~G</scope><scope>K50</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M1D</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PYYUZ</scope><scope>Q9U</scope><scope>S0X</scope></search><sort><creationdate>2007</creationdate><title>Delivering Success Through Design: Reinventing the Batting Helmet</title><author>Franchino, Dave</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c1328-483b50c44be626864609901abfbb3f40d030fe425ebc3259b0ac9d585bffaabe3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2007</creationdate><topic>Baseball</topic><topic>Case studies</topic><topic>Children & youth</topic><topic>Collaboration</topic><topic>Consumers</topic><topic>Creativity</topic><topic>Design</topic><topic>Designers</topic><topic>Helmets</topic><topic>Industrial design</topic><topic>Injuries</topic><topic>Innovations</topic><topic>Manufacturing</topic><topic>Parents & parenting</topic><topic>Product design</topic><topic>Product differentiation</topic><topic>Product lines</topic><topic>Softball</topic><topic>Sporting goods</topic><topic>Traditions</topic><topic>Trends</topic><topic>User experience</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Franchino, Dave</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>Docstoc</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Arts Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Design & Applied Arts Index (DAAI)</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Art, Design & Architecture Collection</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Arts & Humanities Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><collection>SIRS Editorial</collection><jtitle>Design Management Review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Franchino, Dave</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Delivering Success Through Design: Reinventing the Batting Helmet</atitle><jtitle>Design Management Review</jtitle><date>2007</date><risdate>2007</risdate><volume>18</volume><issue>1</issue><spage>22</spage><epage>27</epage><pages>22-27</pages><issn>1557-0614</issn><eissn>1948-7169</eissn><abstract>The author's client, Wilson Sporting Goods, approached his design firm to bring new creativity and insights to the youth batting helmet. The Wilson team defined style as the single most important element for entrance into the market. They theorized that design would be the most compelling factor for helmet sales. If it did not look cool, kids wouldn't want it. It was time for the humble helmet to get a dramatic facelift. By identifying design as a key differentiating business strategy, Wilson Sporting Goods committed itself and Design Concepts to infuse innovative thinking into every aspect of the helmet. With several design challenges, but few corporate constraints, Wilson utilized the full power of design. The success of the youth batting helmet underscores the importance of design as a critical, differentiating business strategy. Wilson Sporting Goods' ability to embrace this important factor and combine it with consumer trend forecasting led to true market leadership.</abstract><cop>Oxford, UK</cop><pub>Blackwell Publishing Ltd</pub><doi>10.1111/j.1948-7169.2007.tb00068.x</doi><tpages>6</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1557-0614 |
| ispartof | Design Management Review, 2007, Vol.18 (1), p.22-27 |
| issn | 1557-0614 1948-7169 |
| language | eng |
| recordid | cdi_proquest_reports_202962804 |
| source | Business Source Complete; Wiley Online Library All Journals |
| subjects | Baseball Case studies Children & youth Collaboration Consumers Creativity Design Designers Helmets Industrial design Injuries Innovations Manufacturing Parents & parenting Product design Product differentiation Product lines Softball Sporting goods Traditions Trends User experience |
| title | Delivering Success Through Design: Reinventing the Batting Helmet |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-11T18%3A09%3A17IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Delivering%20Success%20Through%20Design:%20Reinventing%20the%20Batting%20Helmet&rft.jtitle=Design%20Management%20Review&rft.au=Franchino,%20Dave&rft.date=2007&rft.volume=18&rft.issue=1&rft.spage=22&rft.epage=27&rft.pages=22-27&rft.issn=1557-0614&rft.eissn=1948-7169&rft_id=info:doi/10.1111/j.1948-7169.2007.tb00068.x&rft_dat=%3Cproquest_cross%3E1372087181%3C/proquest_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=202962804&rft_id=info:pmid/&rfr_iscdi=true |