ADIDAS
The static, single-use approach to retail has been cast aside in favor of a more active, experiential, and event-based customer experience: stadium-style seating offers ample space for people-watching and is used by the brand to host in-store events, and floodlights hung from above recall high schoo...
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| Veröffentlicht in: | Contract 2018-03, Vol.59 (2), p.41-49 |
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| container_title | Contract |
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| creator | Brake, Alan |
| description | The static, single-use approach to retail has been cast aside in favor of a more active, experiential, and event-based customer experience: stadium-style seating offers ample space for people-watching and is used by the brand to host in-store events, and floodlights hung from above recall high school football fields.The "field of play" theme is carried throughout the store: the outline of a basketball court is delineated in a neon ceiling fixture by design agency Checkland Kindleysides, which also created many of the store's display systems and fixtures.Adidas Architect and Interior Designer adidas AG with Gensler NY and Checkland Kindleysides Client adidas AG Where New York What 45,000 square feet on four floors Cost/sf Withheld at client's request For a full project source list, see page 70 or visit contractdesign.com. |
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events, and floodlights hung from above recall high school football fields.The "field of play" theme is carried throughout the store: the outline of a basketball court is delineated in a neon ceiling fixture by design agency Checkland Kindleysides, which also created many of the store's display systems and fixtures.Adidas Architect and Interior Designer adidas AG with Gensler NY and Checkland Kindleysides Client adidas AG Where New York What 45,000 square feet on four floors Cost/sf Withheld at client's request For a full project source list, see page 70 or visit contractdesign.com.</description><identifier>ISSN: 1530-6224</identifier><language>eng</language><publisher>San Francisco: Emerald Expositions LLC</publisher><subject>Consumers ; Design ; Designers ; Footwear industry ; Interior design</subject><ispartof>Contract, 2018-03, Vol.59 (2), p.41-49</ispartof><rights>Copyright Emerald Expositions LLC Mar 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| fulltext | fulltext |
| identifier | ISSN: 1530-6224 |
| ispartof | Contract, 2018-03, Vol.59 (2), p.41-49 |
| issn | 1530-6224 |
| language | eng |
| recordid | cdi_proquest_reports_2014410671 |
| source | Business Source Complete |
| subjects | Consumers Design Designers Footwear industry Interior design |
| title | ADIDAS |
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