Best practices: Jaguar haven reaches customers worldwide

"The large companies that rebuild water pumps are only interested in Ford and Chevy," [Bill Terry] says, creating the niche that he currently occupies with more exotic vehicles. "We stay away from the high-volume makes because we can't compete."

Bibliographische Detailangaben

Veröffentlicht in:	Aftermarket Business 2003-09, Vol.113 (9), p.1
1. Verfasser:	Greenberg, Lisa
Format:	Artikel
Sprache:	eng
Schlagworte:	Aftermarket parts Aftermarkets Automobiles Automotive parts Corporate profiles Employees Niche marketing Terry, William
Online-Zugang:	Volltext
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