Going in-house in the deli

The chefs, pastry chefs and catering managers are encouraged to get in on the act, and have been given a mini training on how to take tempting food shots. At Kings Food Markets, the emphasis is on new flavors and choices for deli, said Chris Taylor, senior vice president of merchandising and marketing. To market the Kings branded deli items, the retailer uses social media and its in-house loyalty program, My Kings Extra.