The Year of Going Global With Your App

[...]most importantly, the time is right to make 2018 the year of going global with your app. Alternative app store environments offer a variety of benefits, allowing you to boost your profile, reach new audiences, and expand to new markets. Publishing to more app stores gives you valuable visibilit...

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Veröffentlicht in:EContent 2017-11, Vol.40 (6), p.10-10
1. Verfasser: Salz, Peggy Anne
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description [...]most importantly, the time is right to make 2018 the year of going global with your app. Alternative app store environments offer a variety of benefits, allowing you to boost your profile, reach new audiences, and expand to new markets. Publishing to more app stores gives you valuable visibility into your complete competitive landscape, allowing you to keep track of rivals and alerting you to companies circulating copycat apps that can harm your brand integrity.
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source EBSCO Business Source Complete; EBSCOhost Education Source
subjects Analysis
Applications software
Competition
Forecasts and trends
Market trend/market analysis
Marketing
Mobile applications
Nation states
Product life cycle
Social Media
Social networks
Target markets
title The Year of Going Global With Your App
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