Red Wheel/Weiser Conari Reaching a New Market

Red Wheel/Weiser Conari Reaching a New Market

The struggle for the bookstore shelf space continues, in part, says Kerber, "because too many books are being published. Wicca has been the victim of overpublishing. It's kind of what happened with Zen books a dozen years ago." While RW/WC has contracted its list-"we really shoul...

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Veröffentlicht in:Publishers Weekly 2004-09, Vol.251 (36), p.41
1. Verfasser: Rosen, Judith
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Sprache:eng
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Acquisitions & mergers
Marketing
Philosophy
Publishing industry
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description The struggle for the bookstore shelf space continues, in part, says Kerber, "because too many books are being published. Wicca has been the victim of overpublishing. It's kind of what happened with Zen books a dozen years ago." While RW/WC has contracted its list-"we really should be doing over 80 books a year and we cut that back to 62"-it has expanded by extending its reach beyond the traditional New Age market.
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source Education Source; Business Source Complete
subjects Acquisitions & mergers
Marketing
Philosophy
Publishing industry
title Red Wheel/Weiser Conari Reaching a New Market
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