Niche brands: Going mainstream
Low channel growth and product withdrawals have contributed to a revived interest in niche brands. According to Racher Press research, cosmetics sales in mass channel grew 1.6 percent in 2001 but a mere 0.6 percent in chain drug stores. With Procter & Gamble's Olay cosmetics line being phas...
Gespeichert in:
| Veröffentlicht in: | Global Cosmetic Industry 2002-08, Vol.170 (8), p.72 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | |
|---|---|
| container_issue | 8 |
| container_start_page | 72 |
| container_title | Global Cosmetic Industry |
| container_volume | 170 |
| creator | Hendarwan, Erlina |
| description | Low channel growth and product withdrawals have contributed to a revived interest in niche brands. According to Racher Press research, cosmetics sales in mass channel grew 1.6 percent in 2001 but a mere 0.6 percent in chain drug stores. With Procter & Gamble's Olay cosmetics line being phased out and the Neutrogena line receiving lukewarm responses, retailers are turning their hopes to niche brands to fill the gap. Many retailers such as Duane Reade, May's Drug Stores, Rite Aid and Walgreens have expanded shelf-space for niche brands or market-tested multiple new niche brands. Brands such as Caboodles, Physician's Formula and Prestige are therefore enjoying greater resources. Retailers also leverage niche brands as a tool for differentiation, realizing that the majority of these brands embody a specific product philosophy and thus attract particular consumer groups. |
| format | Article |
| fullrecord | <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_reports_196450846</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>257923071</sourcerecordid><originalsourceid>FETCH-proquest_reports_1964508463</originalsourceid><addsrcrecordid>eNpjYeA0NDUy1rU0MTfgYOAqLs4yMDAwsTAw4GSQ88tMzkhVSCpKzEsptlJwz8_MS1fITczMKy4pSk3M5WFgTUvMKU7lhdLcDIpuriHOHroFRfmFpanFJfFFqQX5RSXF8YaWZiamBhYmZsbEqAEAZesqWg</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>196450846</pqid></control><display><type>article</type><title>Niche brands: Going mainstream</title><source>Business Source Complete</source><creator>Hendarwan, Erlina</creator><creatorcontrib>Hendarwan, Erlina</creatorcontrib><description>Low channel growth and product withdrawals have contributed to a revived interest in niche brands. According to Racher Press research, cosmetics sales in mass channel grew 1.6 percent in 2001 but a mere 0.6 percent in chain drug stores. With Procter & Gamble's Olay cosmetics line being phased out and the Neutrogena line receiving lukewarm responses, retailers are turning their hopes to niche brands to fill the gap. Many retailers such as Duane Reade, May's Drug Stores, Rite Aid and Walgreens have expanded shelf-space for niche brands or market-tested multiple new niche brands. Brands such as Caboodles, Physician's Formula and Prestige are therefore enjoying greater resources. Retailers also leverage niche brands as a tool for differentiation, realizing that the majority of these brands embody a specific product philosophy and thus attract particular consumer groups.</description><identifier>ISSN: 1523-9470</identifier><identifier>CODEN: DCINAQ</identifier><language>eng</language><publisher>New York: Allured Publishing Corporation</publisher><subject>Cosmetics ; Cosmetics industry ; Drug stores ; Niche marketing ; Retail sales ; Retailing ; Statistical data</subject><ispartof>Global Cosmetic Industry, 2002-08, Vol.170 (8), p.72</ispartof><rights>Copyright Allured Publishing Corporation Aug 2002</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>312,776,780,787</link.rule.ids></links><search><creatorcontrib>Hendarwan, Erlina</creatorcontrib><title>Niche brands: Going mainstream</title><title>Global Cosmetic Industry</title><description>Low channel growth and product withdrawals have contributed to a revived interest in niche brands. According to Racher Press research, cosmetics sales in mass channel grew 1.6 percent in 2001 but a mere 0.6 percent in chain drug stores. With Procter & Gamble's Olay cosmetics line being phased out and the Neutrogena line receiving lukewarm responses, retailers are turning their hopes to niche brands to fill the gap. Many retailers such as Duane Reade, May's Drug Stores, Rite Aid and Walgreens have expanded shelf-space for niche brands or market-tested multiple new niche brands. Brands such as Caboodles, Physician's Formula and Prestige are therefore enjoying greater resources. Retailers also leverage niche brands as a tool for differentiation, realizing that the majority of these brands embody a specific product philosophy and thus attract particular consumer groups.</description><subject>Cosmetics</subject><subject>Cosmetics industry</subject><subject>Drug stores</subject><subject>Niche marketing</subject><subject>Retail sales</subject><subject>Retailing</subject><subject>Statistical data</subject><issn>1523-9470</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2002</creationdate><recordtype>article</recordtype><sourceid>8G5</sourceid><sourceid>BENPR</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNpjYeA0NDUy1rU0MTfgYOAqLs4yMDAwsTAw4GSQ88tMzkhVSCpKzEsptlJwz8_MS1fITczMKy4pSk3M5WFgTUvMKU7lhdLcDIpuriHOHroFRfmFpanFJfFFqQX5RSXF8YaWZiamBhYmZsbEqAEAZesqWg</recordid><startdate>20020801</startdate><enddate>20020801</enddate><creator>Hendarwan, Erlina</creator><general>Allured Publishing Corporation</general><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7RQ</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X5</scope><scope>7X7</scope><scope>7XB</scope><scope>87Z</scope><scope>883</scope><scope>8AO</scope><scope>8FE</scope><scope>8FG</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>ABJCF</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BGLVJ</scope><scope>CCPQU</scope><scope>D1I</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>HCIFZ</scope><scope>K60</scope><scope>K6~</scope><scope>K9.</scope><scope>KB.</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M0F</scope><scope>M0S</scope><scope>M2O</scope><scope>MBDVC</scope><scope>PDBOC</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope><scope>S0X</scope><scope>U9A</scope></search><sort><creationdate>20020801</creationdate><title>Niche brands: Going mainstream</title><author>Hendarwan, Erlina</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_reports_1964508463</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2002</creationdate><topic>Cosmetics</topic><topic>Cosmetics industry</topic><topic>Drug stores</topic><topic>Niche marketing</topic><topic>Retail sales</topic><topic>Retailing</topic><topic>Statistical data</topic><toplevel>online_resources</toplevel><creatorcontrib>Hendarwan, Erlina</creatorcontrib><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>Career & Technical Education Database</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Entrepreneurship Database</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ABI/INFORM Trade & Industry (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Technology Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>Materials Science & Engineering Collection</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>Technology Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Materials Science Collection</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Materials Science Database</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>ABI/INFORM Trade & Industry</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Research Library</collection><collection>Research Library (Corporate)</collection><collection>Materials Science Collection</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><collection>SIRS Editorial</collection><jtitle>Global Cosmetic Industry</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Hendarwan, Erlina</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Niche brands: Going mainstream</atitle><jtitle>Global Cosmetic Industry</jtitle><date>2002-08-01</date><risdate>2002</risdate><volume>170</volume><issue>8</issue><spage>72</spage><pages>72-</pages><issn>1523-9470</issn><coden>DCINAQ</coden><abstract>Low channel growth and product withdrawals have contributed to a revived interest in niche brands. According to Racher Press research, cosmetics sales in mass channel grew 1.6 percent in 2001 but a mere 0.6 percent in chain drug stores. With Procter & Gamble's Olay cosmetics line being phased out and the Neutrogena line receiving lukewarm responses, retailers are turning their hopes to niche brands to fill the gap. Many retailers such as Duane Reade, May's Drug Stores, Rite Aid and Walgreens have expanded shelf-space for niche brands or market-tested multiple new niche brands. Brands such as Caboodles, Physician's Formula and Prestige are therefore enjoying greater resources. Retailers also leverage niche brands as a tool for differentiation, realizing that the majority of these brands embody a specific product philosophy and thus attract particular consumer groups.</abstract><cop>New York</cop><pub>Allured Publishing Corporation</pub></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1523-9470 |
| ispartof | Global Cosmetic Industry, 2002-08, Vol.170 (8), p.72 |
| issn | 1523-9470 |
| language | eng |
| recordid | cdi_proquest_reports_196450846 |
| source | Business Source Complete |
| subjects | Cosmetics Cosmetics industry Drug stores Niche marketing Retail sales Retailing Statistical data |
| title | Niche brands: Going mainstream |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-09T00%3A44%3A21IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Niche%20brands:%20Going%20mainstream&rft.jtitle=Global%20Cosmetic%20Industry&rft.au=Hendarwan,%20Erlina&rft.date=2002-08-01&rft.volume=170&rft.issue=8&rft.spage=72&rft.pages=72-&rft.issn=1523-9470&rft.coden=DCINAQ&rft_id=info:doi/&rft_dat=%3Cproquest%3E257923071%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=196450846&rft_id=info:pmid/&rfr_iscdi=true |