Optimizing the sun protection and consumer acceptance of sunscreens

Previously, suncare products marketers targeted the consumer's demand for a "tanned" body. Later these same consumers demanded a lottery of SPF numbers. The consumer wants a high SPF and more functionally aesthetic product. As formulators and marketers plan for tomorrow's top SPF...

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Bibliographische Detailangaben

Veröffentlicht in:	Global cosmetic industry 1996-12, Vol.159 (6), p.22
Hauptverfasser:	Floyd, David T, Sarnecki, Brian J, MacPherson, Barbara A
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Aesthetics Consumers Health & beauty aids Polymers R&D Research & development Silicones Skin care products Statistical data Sunburn & sun tanning Sunscreen Testing laboratories Waxes
Online-Zugang:	Volltext
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