Sponsored Search: A Brief History

Web search is a fundamental technology for navigating the Internet. It has become an essential part of the online experience yet, it is provided free to consumers. Sponsored search, the delivery of relevance-targeted text advertisements as part of the search experience, makes this possible. Sponsore...

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Veröffentlicht in:	Bulletin of the American Society for Information Science and Technology 2005-12, Vol.32 (2), p.12
Hauptverfasser:	Fain, Daniel C, Pedersen, Jan O
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertisers Advertising Automation Freeware Information Retrieval Internet Keywords Marketing Queries Search engines Service introduction
Online-Zugang:	Volltext
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