Cash from chaos: make money with data

Nearly every business who values customer loyalty recognizes the imperative to understand their customer-just as “mom-and-pop” stores in small rural communities have close relationships with every member of their specific community. [...]the renewed-almost manic-interest in analytics. McKinsey lists three main benefits of having granular access to data: * Capture a greater share of market segments and deeper penetration (wallet share) of existing customers * Increase the effectiveness of cross-selling, enhancing the ratio of products per...