Content analytics shows us alternative pathways to success

Enterprising Analytics” is about being creative, resourceful and adventurous with decision making to achieve business objectives. Build a map of how the organization thinks It is this sense of mission that leads people to make the commitment to produce written work of great value. Because that’s where transformation is happening. Encourage dissonance But it’s the dissonant view that strategic CxOs need. Because it’s in dissonant views that they will find mission transformation. [...]the business world is going through a complex series of shifts, and every business needs to find an alternative theory of success. Because not everyone will welcome it and few will even recognize it for what it is. In The Structure of Scientific Revolutions, Kuhn wrote about that in relation to new paradigms emerging in science: “Because it demands large-scale paradigm destruction and major shifts in the problems and techniques of normal science, the emergence of new theories is generally preceded by a period of pronounced professional insecurity. [...]the real task of leadership occurs. Because CxOs will need to question their own beliefs to discover what this alternative vision of success looks like and whether they need to promote it wider.