Hashtagging: what you need to know about hashtags as trademarks, hashtag litigation, the FTC, viral campaigns, and more

Most large social media companies have trademark policies.

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Veröffentlicht in:Computer and Internet Lawyer 2016-11, Vol.33 (11), p.6
1. Verfasser: Antoine, Heather A
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subjects Advantages
Advertising
Brands
Consumers
Fraternities & sororities
Influencer marketing
Infringement
Intellectual property
Keywords
Laws, regulations and rules
Litigation
Marketing
Metadata
Online advertising
Social networks
Social research
Tagging
Trademark licensing
Trademarks
User generated content
Viral marketing
title Hashtagging: what you need to know about hashtags as trademarks, hashtag litigation, the FTC, viral campaigns, and more
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