Framing

Over the years, one of the lessons the author learned was that questions are the best way to begin a conversation with a client. But how the content of those questions is designed has a huge impact on one's success in moving a client to action. That design process is called "framing."...

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Veröffentlicht in:	Advisor Today 2016-03, Vol.111 (2), p.48
1. Verfasser:	Ashe, Brian
Format:	Artikel
Sprache:	eng
Schlagworte:	Client relationships Financial planners Market strategy Questions Social interaction
Online-Zugang:	Volltext
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