SCIMARK REPORT

SCIMARK REPORT

Ideavillage has continually been ahead of the industry when it comes to using branding strategies. Its recent efforts under the Wham-0 license are a case in point. It's not uncommon for DR marketers to jump into the kids' category from time to time as the opportunity presents itself, espec...

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Veröffentlicht in:Response : Multi - Channel Direct Advertising 2016-03, Vol.24 (6), p.17
1. Verfasser: Pine, Jordan
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Sprache:eng
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container_title Response : Multi - Channel Direct Advertising
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creator Pine, Jordan
description Ideavillage has continually been ahead of the industry when it comes to using branding strategies. Its recent efforts under the Wham-0 license are a case in point. It's not uncommon for DR marketers to jump into the kids' category from time to time as the opportunity presents itself, especially when the market is going crazy for a particular type of toy (see plush, circa 2012). But it is uncommon for a DRTV marketer to commit as fully as Ideavillage has committed.
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source EBSCOhost Business Source Complete
subjects Marketing
title SCIMARK REPORT
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