Riding The Geico Wave

The members of veteran hard-rock band Europe were eager to show some self-deprecating good humor by starring in a goofy commercial for Geico insurance, but they weren't interested in becoming the butt of a joke. The TV commercial has been in heavy rotation since its debut in September, and it i...

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Veröffentlicht in:Billboard 2015-11, Vol.127 (33), p.10
1. Verfasser: Stanley, T L
Format: Artikel
Sprache:eng
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Zusammenfassung:The members of veteran hard-rock band Europe were eager to show some self-deprecating good humor by starring in a goofy commercial for Geico insurance, but they weren't interested in becoming the butt of a joke. The TV commercial has been in heavy rotation since its debut in September, and it is responsible for ^ Europe's first No. 1 on a Billboard chart: "The Final Countdown" has held the top spot on the Hard Rock Digital Songs list for four weeks.
ISSN:0006-2510