GE'S INVENTION DONKEY TAKES OVER TWITTER

General Electric (GE) recently launched an online campaign called "Invention Donkey," featuring a donkey character that took over GE's Twitter account for the day and provided custom video tweets to users. The campaign, which includes other social channels such as YouTube, Facebook an...

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Veröffentlicht in:	Advertising Age 2015-04, Vol.86 (6), p.8
1. Verfasser:	MADDOX, KATE
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Appliance industry Electrical equipment and supplies industry Evaluation Internet/Web advertising Online advertising Social media Social networks
Online-Zugang:	Volltext
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