Looks Are Everything

Here's a great slogan: "Saving the world from bad mobile ads." The line belongs to Yieldmo, a mobile advertising solution that's getting some big traction in the publishing universe. And if bad mobile ads are Darth Vader, then Tony Wills, the company's general manager of loc...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Editor & Publisher 2015-02, Vol.148 (2), p.9
1. Verfasser:	Kane, Rich
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising revenue Mobile advertising Publishing industry
Online-Zugang:	Volltext
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