The Science of Going Viral

This ain't TV, don't overproduce: "It's YouTube-it has that name for a reason," says [Brown]. "It's supposed to represent the average person." Make your videos feel as though they"re more spur ofthe moment and thrown together. "This medium lends itse...

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Veröffentlicht in:	Marketing 2014-03, Vol.119 (1), p.10
1. Verfasser:	Androich, Alicia
Format:	Artikel
Sprache:	eng
Schlagworte:	Animation Guidelines Viral marketing
Online-Zugang:	Volltext
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