The Science of Going Viral

The Science of Going Viral

This ain't TV, don't overproduce: "It's YouTube-it has that name for a reason," says [Brown]. "It's supposed to represent the average person." Make your videos feel as though they"re more spur ofthe moment and thrown together. "This medium lends itse...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing 2014-03, Vol.119 (1), p.10
1. Verfasser: Androich, Alicia
Format: Artikel
Sprache:eng
Schlagworte:
Animation
Guidelines
Viral marketing
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This ain't TV, don't overproduce: "It's YouTube-it has that name for a reason," says [Brown]. "It's supposed to represent the average person." Make your videos feel as though they"re more spur ofthe moment and thrown together. "This medium lends itself to that DIYfeel."
ISSN:1196-4650