Interconnected: The headmistress, the centralist and the enabler

People, attitude and team culture are more important than systems or structure to ensure seamlessly integrated marketing communication, most brand-owners agree. An equally important aspect of the integrated mindset is a client's ability to balance the inevitable need to be prescriptive with the...

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Veröffentlicht in:	Campaign 2013-12, p.40-40
1. Verfasser:	Carter, Meg
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Collaboration Company marketing practices Corporate culture Employee attitude Integrated marketing Market strategy
Online-Zugang:	Volltext
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