Field Force Evolution: Adapting to Thrive in a New Ecosystem

Environmental changes on all sides of professional sales -- from physician behavior and regulatory requirements to changes linked to empowered payers and patients -- are forcing biopharmaceutical companies to select for new traits in the makeup of the field force function. The ongoing changes, and c...

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Veröffentlicht in:	Pharmaceutical Executive 2013-10, Vol.33 (10), p.40
1. Verfasser:	Comer, Ben
Format:	Artikel
Sprache:	eng
Schlagworte:	Compensation Core competencies Diabetes Executives Long term health care Packaged goods Patients Pharmaceutical industry Pharmaceuticals Physicians Polls & surveys Reimbursement Roles Sales Salespeople Wages & salaries
Online-Zugang:	Volltext
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