First on the scene; Gone are the days when an oversized cheque and a handshake were all brands had to offer in the wake of a community crisis. As examples from Canadian Tire and Telus reveal, savvy brands are learning how to dig deep, mobilize quickly and get to know their communities - all while staying true to their corporate identities
[...]the morning of the fire, Saturday, March 17, he received calls from numerous members of the Canadian Tire team suggesting the brand take action.
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| Veröffentlicht in: | Strategy 2012-05, p.14 |
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| container_title | Strategy |
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| creator | Mattos, Melinda |
| description | [...]the morning of the fire, Saturday, March 17, he received calls from numerous members of the Canadian Tire team suggesting the brand take action. |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1187-4309 |
| ispartof | Strategy, 2012-05, p.14 |
| issn | 1187-4309 |
| language | eng |
| recordid | cdi_proquest_reports_1458458727 |
| source | Alma/SFX Local Collection |
| subjects | Bottled water Community Decision making Evacuations & rescues Meetings Playgrounds Retail stores Supply chains Tire industry |
| title | First on the scene; Gone are the days when an oversized cheque and a handshake were all brands had to offer in the wake of a community crisis. As examples from Canadian Tire and Telus reveal, savvy brands are learning how to dig deep, mobilize quickly and get to know their communities - all while staying true to their corporate identities |
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