THE PEOPLE'S CHOICE
Dempster's Bakery Bagels: "It's a significant new formulation that came from us asking ?If you were going to use a bagel more often, what characteristics would it have?' It has the chewiness of a bagel on the outside but it's soft on the inside so it's a preferred produ...
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| Veröffentlicht in: | Marketing 2013-04, Vol.118 (5), p.42 |
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| container_title | Marketing |
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| creator | Androich, Alicia |
| description | Dempster's Bakery Bagels: "It's a significant new formulation that came from us asking ?If you were going to use a bagel more often, what characteristics would it have?' It has the chewiness of a bagel on the outside but it's soft on the inside so it's a preferred product in terms of different uses, for spreading cream cheese or butter or jams or other toppings." |
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| fulltext | fulltext |
| identifier | ISSN: 1196-4650 |
| ispartof | Marketing, 2013-04, Vol.118 (5), p.42 |
| issn | 1196-4650 |
| language | eng |
| recordid | cdi_proquest_reports_1448796026 |
| source | Business Source Complete |
| subjects | Awards & honors Consumer behavior Consumers Corporate presidents Food Innovations Logos Marketing Packaging Polls & surveys Product image |
| title | THE PEOPLE'S CHOICE |
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