Antismoking Messages and Intention to Quit-17 Countries, 2008-2011

Antismoking mass media campaigns can help reduce the prevalence of smoking by discouraging young persons from initiating smoking and by encouraging current smokers to quit. CDC analyzed data from 17 countries that participated in the Global Adult Tobacco Survey, to assess whether awareness of anti-c...

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Veröffentlicht in:MMWR. Morbidity and Mortality Weekly Report 2013, Vol.62 (21), p.417
Hauptverfasser: Caixeta, Roberta B, Sinha, Dhirendra N, Khoury, Rula N, Rarick, James, Fouad, Heba, d'Espaignet, Edouard Tursan, Bettcher, Doug, Andes, Linda J, Palipudi, Krishna, Asma, Samira
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container_title MMWR. Morbidity and Mortality Weekly Report
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creator Caixeta, Roberta B
Sinha, Dhirendra N
Khoury, Rula N
Rarick, James
Fouad, Heba
d'Espaignet, Edouard Tursan
Bettcher, Doug
Andes, Linda J
Palipudi, Krishna
Asma, Samira
description Antismoking mass media campaigns can help reduce the prevalence of smoking by discouraging young persons from initiating smoking and by encouraging current smokers to quit. CDC analyzed data from 17 countries that participated in the Global Adult Tobacco Survey, to assess whether awareness of anti-cigarette smoking information in four mass media channels (television, radio, billboards, and newspapers or magazines) was significantly associated with a current cigarette smoker's intention to quit. Caixeta et al discuss the results of the survey. In nine of 17 countries, intent to quit was significantly associated with awareness of antismoking messages in a single media channel versus no awareness, with adjusted odds ratios ranging from 1.3 to 1.9. A CDC editorial note is presented.
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language eng
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source PubMed Central Open Access; Jstor Complete Legacy; EZB-FREE-00999 freely available EZB journals; PubMed Central
subjects Cigarettes
Mass media
Perceptions
Polls & surveys
Smoking
Smoking cessation
Tobacco smoke
title Antismoking Messages and Intention to Quit-17 Countries, 2008-2011
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