Managing in the marketspace
The information revolution has changed the manner of buyer-seller transactions. Information systems make the physical location of inventory and the actual site of buying and selling irrelevant. The traditional marketplace interaction between physical seller and physical buyer has been eliminated, an...
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| Veröffentlicht in: | Harvard business review 1994-11, Vol.72 (6), p.141-150 |
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| Format: | Magazinearticle |
| Sprache: | eng |
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| container_end_page | 150 |
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| container_start_page | 141 |
| container_title | Harvard business review |
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| creator | Rayport, Jeffrey F Sviokla, John J |
| description | The information revolution has changed the manner of buyer-seller transactions. Information systems make the physical location of inventory and the actual site of buying and selling irrelevant. The traditional marketplace interaction between physical seller and physical buyer has been eliminated, and has been replaced with marketspace transactions. Companies that do not understand the marketspace will miss opportunities even as they build information-defined relationships with their customers. Managers face 2 critical challenges: 1. to recognize the full potential of the marketspace transactions in a coherent manner, and 2. to choose the best means to make money in this new area. |
| format | Magazinearticle |
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| fulltext | fulltext |
| identifier | ISSN: 0017-8012 |
| ispartof | Harvard business review, 1994-11, Vol.72 (6), p.141-150 |
| issn | 0017-8012 |
| language | eng |
| recordid | cdi_proquest_reports_1296475511 |
| source | Periodicals Index Online; EBSCOhost Business Source Complete |
| subjects | Buy sell agreements Economics Impacts Information Information systems Management Management techniques Market analysis Order processing Strategic planning Technology |
| title | Managing in the marketspace |
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