Bowl blackout left CBS, clients in the dark

Bowl blackout left CBS, clients in the dark

Where were you when the lights went out at the Super Bowl? CBS's top ad-sales executives were in New Orleans, holding clients' hands. As a blackout delayed Super Bowl XLVII for more than 30 interminable minutes, CBS was left without a road map. While other sporting events have been delayed...

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Veröffentlicht in:Advertising Age 2013-02, Vol.84 (6), p.8
1. Verfasser: Steinberg, Brian
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Blackouts
Breweries
Professional football
Services
Television advertising
Television broadcasting industry
Television networks
Tournaments & championships
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description Where were you when the lights went out at the Super Bowl? CBS's top ad-sales executives were in New Orleans, holding clients' hands. As a blackout delayed Super Bowl XLVII for more than 30 interminable minutes, CBS was left without a road map. While other sporting events have been delayed by weather or freak circumstance, none of them had advertisers ponying up between $3.5 million and $4 million for 30-second spots.
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source EBSCOhost Business Source Complete
subjects Advertising
Blackouts
Breweries
Professional football
Services
Television advertising
Television broadcasting industry
Television networks
Tournaments & championships
title Bowl blackout left CBS, clients in the dark
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