IS SOCIAL MEDIA SPOILING THE SUPER BOWL AD SURPRISE? As advertisers seek more bang for their $4 million with Twitter and YouTube, they compromise the surprise--and risk blending in

Many advertisers in the Big Game will tease and reveal details of their Super Bowl creative as a means to generate response through digital and social media. To be sure, harnessing the power of social media makes perfect business sense. When an advertiser shells out between $3.5 million and $4.5 mil...

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Veröffentlicht in:	Advertising Age 2013-01, Vol.84 (2), p.14
1. Verfasser:	Steinberg, Brian
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising campaigns Automobile industry Brands Commercials Contracts Economic aspects Market strategy Marketing Professional football Social media Social networks Television advertising Tournaments & championships Trends
Online-Zugang:	Volltext
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